Why The Residence Inn’s millennial mixer is actually cool
In response to customer research, the business chain has begun offering a free happy hour tailored to millennials. (Hint: No harsh lighting. Plenty of good beer.)
Walk into the lobby of an Albany, NY-area hotel on a Monday night, and the vaulted common room—a modern-looking space with big communal tables, cozy leather armchairs in bold colors, and a fireplace in the corner—is buzzing. Dozens of young professionals are sipping free craft beers and wine and munching on brie and crackers.
