Aimee Robichaud
Marketing Director

As Marketing Director for BBL, Ms. Robichaud is responsible for planning and implementing the organization’s comprehensive marketing and communications strategy.
Ms. Robichaud serves as the main point of contact for Community Involvement activities and supports the BBL Charitable Foundation, coordinating participation in community events, corporate giving and philanthropy. She works closely with Executive Leadership and Business Development teams to develop and maintain specific business development strategies, plan and organize industry outreach, involvement in events and tradeshows, as well as communications by subject matter experts.
In her position, Ms. Robichaud is responsible for branding development, graphic design and compliance with corporate standards. She maintains the company’s website and social media channels, administrates the CRM platform, and produces proposals and RFP responses for pursuits of major projects.
Ms. Robichaud joined the BBL team in 2017. She is a member of the Society of Marketing and Professional Services (SMPS), and the Public Relations Society of America. Ms. Robichaud currently serves as President of the Board of Directors for Colonie Senior Service Centers. She was a founding member of the Facilities 450 Consortium (F450c) which worked to enable the transition to a new wafer size for the global semiconductor industry, as well as the Incident and Injury-Free® Leadership Team.